Gatorade redesigned the packaging for it’s electrolyte packed hydration drink renaming their drinks such as the Gatorade® Thirst Quencher to ‘Gatorade G’ or just simply ‘G’ to appeal to a broader range of athletes and active people. The drinks which are mostly consumed by athletes will be coming in bolder packaging.

“Just like any good athlete, Gatorade is taking it to the next level,” said Sarah Robb O’Hagan, chief marketing officer for Gatorade. “Whether you’re in it for the win, for the thrill or for better health, if your body is moving, Gatorade sees you as an athlete, and we’re inviting you into the brand.”

Other drinks that have been given a new name include Gatorade Fierce® now Bring It™, Gatorade X-Factor® changes to Be Tough™, Gatorade AM™ now called Shine On™, Gatorade Rain™ becomes No Excuses™, and Gatorade Tiger™ now Focus. The company will also be introducing two new flavors for the year of ‘09 called G2® Lemon-Lime and G2® Strawberry-Kiwi.

As far as for the promotion of the revamped brand, an ad for Gatorade made it’s way online which features tennis player Serena Williams, Muhammad Ali, and a host of other famed athletes which is narrated by rapper Lil Wayne.

Watch the video for the Gatorade ‘G’

 Print This Post

a d v e r t i s e m e n t

Last 5 posts in Business

• Snoop Dogg Opens Up the NYSE on Wall Street!! - November 18th, 2009
• Black Eyed Peas' Fergie Partners With Avon To Develop Fragrance (Photos) - November 9th, 2009
• Curtis '50 Cent' Jackson Is Going For 'Power' With New Cologne - November 4th, 2009
• Diddy Steps Up His Role in Ciroc Venture! - November 1st, 2009
• Video: Curtis '50 Cent' Jackson Interview with BBC Evan Davis - October 29th, 2009

Last 5 posts in Lil Wayne

• Singer Nivea says She's Still Pregnant With Rapper Lil Wayne's Baby After Rumor - November 19th, 2009
• Lil Wayne's New Son On The Way! Baby Mama Nivea Goes into Labor?! (Photos) - November 12th, 2009
• Video: Lil Wayne - 'Tha Carter Documentary' (Trailer) - November 7th, 2009
• Video: B.o.B aka Bobby Ray Talks About Lil Wayne Going To Prison - October 29th, 2009
• Video: Cash Money and Young Money - Back To Business - October 27th, 2009

Last 5 posts in News

• Diddy Turns 40, Still Parties Like a Rockstar! Jay-Z Pissed At Beyonce?! (Photos) - November 20th, 2009
• Gospel Rapper Da Truth Had Affair With Tye Tribbet's Wife, After He Slept With BF's Baby Mama! - November 20th, 2009
• Miley Cyrus Tour Bus Involved In Deadly Crash! More Details Revealed + Photos - November 20th, 2009
• Beyonce Says She's Not Ready For Kids Despite Jay Z's Wants! - November 19th, 2009
• Janet Jackson Knew of Michael's Drug Addiction; Blames Doctor For Propofol Death - November 19th, 2009

Last 5 posts in People - U.S.

• Diddy Turns 40, Still Parties Like a Rockstar! Jay-Z Pissed At Beyonce?! (Photos) - November 20th, 2009
• Gospel Rapper Da Truth Had Affair With Tye Tribbet's Wife, After He Slept With BF's Baby Mama! - November 20th, 2009
• Miley Cyrus Tour Bus Involved In Deadly Crash! More Details Revealed + Photos - November 20th, 2009
• Singer Nivea says She's Still Pregnant With Rapper Lil Wayne's Baby After Rumor - November 19th, 2009
• Whoa! 50 Cent Holding Rick Ross' Son with Floyd Mayweather Jr. In Tow (Photos) - November 18th, 2009

Last 5 posts in Videos

• Tila Tequila An Attention Whore? Naked Ustream Rant, Tampon and Gun Display + Photos - November 19th, 2009
• Bad Ass Beyonce Knowles Clip! Crowd Surfing In High Heels + Twitter Recap! - November 18th, 2009
• Whoa! 50 Cent Holding Rick Ross' Son with Floyd Mayweather Jr. In Tow (Photos) - November 18th, 2009
• Carmen Electra's Leaked Lesbian Sex Tape Video (Slightly NSFW) - November 18th, 2009
• Carrie Prejean Sex Tape Queen On Larry King; Nude Photos Exposed By Ex-Boyfriend - November 12th, 2009