Gatorade Gets Hip New Brand Names, Brings On Rapper Lil Wayne To Narrates New Commercial
Gatorade redesigned the packaging for it’s electrolyte packed hydration drink renaming their drinks such as the GatoradeÂ® Thirst Quencher to ‘Gatorade G’ or just simply ‘G’ to appeal to a broader range of athletes and active people. The drinks which are mostly consumed by athletes will be coming in bolder packaging.
â€œJust like any good athlete, Gatorade is taking it to the next level,â€ said Sarah Robb Oâ€™Hagan, chief marketing officer for Gatorade. â€œWhether youâ€™re in it for the win, for the thrill or for better health, if your body is moving, Gatorade sees you as an athlete, and weâ€™re inviting you into the brand.â€
Other drinks that have been given a new name include Gatorade FierceÂ® now Bring Itâ„¢, Gatorade X-FactorÂ® changes to Be Toughâ„¢, Gatorade AMâ„¢ now called Shine Onâ„¢, Gatorade Rainâ„¢ becomes No Excusesâ„¢, and Gatorade Tigerâ„¢ now Focus. The company will also be introducing two new flavors for the year of ’09 called G2Â® Lemon-Lime and G2Â® Strawberry-Kiwi.
As far as for the promotion of the revamped brand, an ad for Gatorade made it’s way online which features tennis player Serena Williams, Muhammad Ali, and a host of other famed athletes which is narrated by rapper Lil Wayne.
Watch the video for the Gatorade ‘G’