Nicki Minaj: The New Face Of Pepsi
Nicki Minaj has been on the rise lately and just made a couple more moves in anticipation of her upcoming sophomore album Pink Friday: Roman Reloaded.
According to Forbes.com, Nicki will become the face of Pepsi’s new product “Pop,” with plans for the campaign to begin soon. The hip hop star already filmed a commercial for the drink last month in South America, with footage taken on set that can be viewed below.
“You’ll see the commercial probably in the next two months,” said Derek Jackson, the Glu agency chief who brokered the deal. “That’ll be a segue into a new beverage Pepsi has, called ‘Pop,’ and she’ll be the face of the brand … it’s going to be explosive.”
Additionally, Billboard.biz reports that the Young Money artist has exited her deal with Creative Arts Agency and signed with Blueprint Group for representation. The deal encompasses booking, branding and other representation, and materialized in early March.