Rihanna Featured In Gucci’s Holiday Campaign ‘Tattoo Heart Collection’
Pop singer Rihanna is in a campaign for Gucci’s “Tattoo Heart Collection,” which will be donating proceeds to UNICEF. Rihanna is currently a spokesmodel for Gucci and has been working with Director Frida Giannini on the brandâ€™s 2008 Holiday ad campaign.
When anyone purchases an item from the white “Tattoo Heart Collection,” Gucci is going to donate 25% of the sale to support UNICEF programs for orphans and children affected by HIV/AIDS in Africa. The campaign will go on from November 19, 2008 – January 31, 2009. This will be the fourth year that Gucci and charity foundation UNICEF has partnered.
Even though this is for a great cause, the bags are not cheap, the Gucci python messenger bag costs an estimated $2230.
In addition, a full-length film documentary chronicling Rihanna’s work with the campaign will be debut online on Rihannaâ€™s and Gucciâ€™s websites come December 9th.