will.i.am Moving On To New Ventures With Technology Talent Show
will.i.am is always working on new ventures, as you may recall he recently composed a song for NASA and revealed that he is somewhat of a Science geek. This may be the reason why he is working on a new technology-themed talent show.
Will.i.am thinks that the show will have so much success that it will be similar to ‘American Idol’, but will depend on many young techies as their main fans.
The hip hop singer/producer also happens to be the innovation director for Intel. So it is safe to say that he know what he is doing when it comes to technology. He also holds high hope that the program give tech wizards the opportunity to develop new products and ideas.
Although he is a judge on the UK version of ‘The Voice’, Will suggested his new series will have a bigger impact than the talent show, because there is a chance of exciting new technology being created and the opportunity to create jobs.
Will had some very interesting ideas at the IBC conference in Amsterdam.
“Every year, companies like Google need more innovators, but there is no content celebrating them. The system thinks people are dumb and they don’t care. We have no desire to make them care.”
“We need creative people working with broadcasters, making smart content to inspire people to be geniuses.”
He also made them understand that the show could possibly pave the way for the future. “It will be great TV and great for society. It’s about educating and innovating at the same time; making content to inspire and to dream up the new future.”