Jay-Z Is Set For New Rocawear Store!
Jay-Z is making his next move b opening a new Rocawear store, nothing new, but the amazing part about it all is that he is opening it inside his big profit Brooklyn Nets stadium.
Jay-Z is not only an artist but a very smart businessman, perhaps it was the street savvy that he gained in his younger years or the business aspect of the music scene that developed in him over the years. Regardless, the man know when and where to turn a profit!
Jay-Z owns one-fifteenth of one percent of the Brooklyn Nets, but he has become the face of the team. Now, in a recent report from the New York Times, fans can get a look into just how much influence his has on the team.
According to the report, Jay-Z has been influencing the team and management’s direction since he first opted to purchase a portion of the team. Since then, he’s been able to infuse his own brand into the Nets franchise, including adding a 40/40 Club and Rocawear store to the team’s Barclays Stadium, as well as stocking all VIP suites with his “Ace of Spades” champagne.
“As much as his partners…are getting out of him, Jay-Z, whose real name is Shawn Carter, is benefiting handsomely, too, beginning with free use of one of 11 exclusive ‘Vault’ suites, for which paying customers are charged $550,000 a year,” reads the article.
“Suite owners will have access to a champagne bar serving Armand de Brignac, an expensive bubbly that Mr. Carter promotes and in which he holds a financial interest…the arena will contain a 40/40 Club, an iteration of his sports-bar-style nightclub chain. There will be a Rocawear store, selling his clothing line, on the arena’s exterior. Even the advertising agency used by the Nets, Translation, is half-owned by Mr. Carter.”
Jay-Z may be looking a big profits but he has also been integrally involved in everything from selecting halftime performances, to designing the logo, to even how security checks patrons for weapons and other illegal items.
“He is [the face of the team],” said the stadium’s developer Bruce Ratner. “He is us. He is how people are going to see that place.”
NBA agent Aaron Goodwin added, “[Players are] going to take the phone call now [from the Nets]. They’re going to take the flight in. They’re going to listen. In years past, the Nets wouldn’t have gotten that. But now they’re in the game [because of Jay-Z].”
It’s amazing how some artist are successful even after music, yet other manage to lose millions within a matter of years!