Kanye West Launces New Design Company DONDA
Kanye West is expanding his empire and has now launched a new design company that will make “products and experiences” for people.
According to Kanye, the new company is called DONDA and will have 22 different divisions.
“DONDA is a design company which will galvanize amazing thinkers and put them in a creative space to bounce there dreams and ideas,” Kanye West tweeted.
Kanye said that DONDA will hire architects, graphic designers, directors, producers, social media experts, publishers, lawyers, nutritionists, scientists, doctors, teachers, A&R’s, etc.
“We want to help simplify and aesthetically improve everything we see hear, touch, taste and feel.”
Kanye shot down recent reports that his upcoming line would be named “DW” after his mother, Dr. Donya West.
“The name of the line is Kanye West not DW,” Kanye tweeted. “The DW was a design element placed on the invite in homage to my mom.”
Kanye revealed that he was bankrolling his entire effort in the fashion world with the money he’s earned from hit albums like his latest with Jay-Z, Watch The Throne.
“You guys might think I have some type of backing for my line but I don’t,” Kanye said. “I did the first fashion show out of my own pocket and used the money I made touring to follow my passion. I’ve been working at this for 8 years now.”
The rapper has been living in multiple countries in pursuit of his passion, including Japan, France and now London, according to reports.
“For the first 16 or 17 years of my life the only thing I knew about my woman’s clothing was what my Mom would wear. I guess some critics would joke that I still don’t know anything LOL. The teachers said I couldn’t focus… I used to get kicked out of class for bringing dirty mags and drawing Nikeys in 4th grade.”
Kanye said that his worldwide fame has actually hurt him more than it has helped.
“Being a celebrity has afforded me many opportunities but has also boxed me in creatively,” Kanye revealed. “What good is fame and prestige if you can’t use it to help people… I want to help by doing what I know how to do best .. create.”