Diddy Steps Up His Role in Ciroc Venture!
Sean ‘Diddy’ Combs is expanding his deal with Ciroc Vodka! According to Circocâ€™s marketing director, Marc Strachan, Diddy and Ciroc are planning to release coconut and red-berry flavors of the vodka in the United States.
Combs is half owner of Ciroc Vodka and splits all prophets from the sales with Diageo who also owns popular brands like Ketel One and Smirnoff. Diddy has helped Diageo earn over $2 Billion in sales in 2008. “Combs is a true partner in the venture”, says Marc Strachan.
Sean Combs Enterprises’ responsibilities in the company are marketing, advertising, public relations, events and product placement as well as making brand marketing decisions in the joint venture.