GURU Beverage Co. who develops 100% natural and organic drinks has joined forces with Kayne West. Reportedly the two will collaborate and create a new product inspired by Kanye West’s own personal artistic vision.
“I express myself through music, fashion, art and design and that’s why I am excited to collaborate with GURU; because the brand values what I value, and I can put what inspires me into this new product,” said Kanye West in a statement.
Kanye West will be a part of the entire development process for the new GURU product and is reportedly now stated to be an equity partner in GURU Beverage Co.
The new product is expected to make its grand launch later this year in the U.S. and Canada and will coincide with the company’s “Clean Energy for Dirty Minds” campaign.
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