50 Cent Sues Advertising Company Over ‘Shoot The Rapper Ad’
50 Cent has reportedly filed a $1 million lawsuit against a New York internet advertising company “Traffix, Inc.” for using his image without permission after his management company learned about the ad via a page on MySpace. The banner featured the rapper on a flash animation walking back and forth with a photographer which prompted the viewer to “shoot the rapper and win $5,000 or 5 ringtones”. Although the game didn’t use 50 Cent’s name, the character resembled him greatly.
The rapper, whose real name is Curtis James Jackson, is a well-known victim of gun violence, Attorney Peter Raymond said. The advertising company is using 50 Cent’s likeness without his permission and suggesting that he endorses the game.
“For all those reasons, he is personally offended,” the lawyer said.
50 Cent is seeking at least $1 million in actual damages, a permanent injunction against the use of his image without permission, and unspecified punitive damages.
The ad has appeared on thousands of websites on the internet.