Mariah Carey Introduces Her First Fragrance ‘M’
Mariah Carey recently introduced her first fragrance, M by Mariah Carey in a partnership with Elizabeth Arden (the same company that sells the Britney Spears perfumes) with the help of perfumers Carlos Benaim and Loc Dong of International Flavors and Fragrances. Mariah Carey reportedly signed a licensing and marketing deal to create and promote a fragrance line using her name and trademarked butterfly design.
â€œThis is the first fragrance Iâ€™ve ever worn. The inspirations were multiple – places Iâ€™ve been, moments in my life, childhood things like the marshmallow scent,â€ the â€œHoneyâ€ singer told press.